Amaya completed a 2014 deal worth $4.9 billion to form a licensing agreement with the Rational Group. Following the billion-dollar deal, Amaya will initiate the transfer of its online casino games to Full Tilt Poker, which is part of the Rational Group. Also include in the intellectual property transfer will be all of the mobile casino games developed by Amaya.
Full Tilt Casino Set to Emerge
Full Tilt Poker is set to be a major beneficiary from the deal. In a market where every operator is seeking to diversify, Full Tilt Poker is now seeking to expand upon its online poker offering. Casinos have been diversifying for years, adding platforms for live dealers, mobile functionality, and even TV casino games, in some cases.
Comparing Full Tilt Poker to the $4.9 billion deal for the Rational Group, this is said to have been concluded separately. With Amaya ready to deliver desktop and mobile games, Full Tilt will at last undertake the transition to become a fully-fledged online casino, providing table games and online slots to players. Wisely, Full Tilt has switched to a URL that drops the word “poker” from the brand name. This intelligent piece of branding has opened up the operator to make a comfortable transition. Notably, Amaya owns PokerStars, but this is not expected to cause any friction for either party.
First Signs of Deal
The first signs of the deal emerged near the start of 2014 when Amaya launched single-player and multiplayer versions of casino classic blackjack and roulette. Quite frankly, this was a long overdue move, anyhow, as plenty of online poker sites provide access to table games such blackjack and roulette. Some even go so far as to host baccarat games. Slots will help to boost the entire offering.
Amaya is said to have already planned its next strategic move, which will be to enter the gaming markets of Italy and Spain. The purpose of entry to those respective markets will be to begin providing players of the latter nation with access to roulette and blackjack games. These will initially be delivered via Reel Spain before any other gaming sites are considered.
Appeal of the Rational Group
The Rational Group appeared highly appealing to Amaya because of the millions of players registered to leading online poker site PokerStars. Upon concluding the $4.9 billion deal, Amaya was also acquiring Full Tilt Poker plus various brand names used by the entire organisation, including the likes of the European Poker Tour, and the Asia-Pacific Poker Tour. Other brand names include the Latin America Poker Tour and the PokerStars Caribbean Adventure.
Amaya has positioned itself as a relatively major international provider of casino games across desktop and mobile devices. In addition to those popular games, Amaya also possess the technology to facilitate poker games, lotteries, and sports betting. In terms of global scale, the organisation currently holds official premises throughout the North and South Americas as well as Europe. Amaya is also depended on by many operators for technical support services.