Have you noticed when you have been turning your TV’s of late that there is a flurry of ads all relating to the gambling industry? The Financial Times recently released a report by Ofcom which revealed that 41% of their advertising spaces were taken up by gambling ads in the year of 2012 which is a dramatic increase from 0.7% in 2006.
There were over 411,000 adverts that’s main message was for online casino’s or poker, 355,000 included scratch cards and lotteries and there was 91,000 relating to sports betting. The most popular was bingo with a huge 532,000 being live on TV in 2012. It appears this industry is now becoming increasingly dominant in terms of TV exposure.
Why is this?
Gambling has become increasingly popular these days and the fact that there is a convenience factor involved that players can now enjoy casino offerings via their mobile gives it even more appeal. There’s no doubt about it, mobile csainos are on the up and they need to spend more and more money to get their brand known.
Prior to 2007 there were no gambling ads on TV, however after the Gambling Act 2005 has been passed in 2005 – they are now permitted and operators are definitely making use of this advertising opportunity.
Recent Mobile Casino TV Ads
All Slots Casino has decided to launch a TV campaign that will offer players a new £33 no deposit bonus. Included in the ad are demonstrations of some of their top games such as Slots, Blackjack and Poker. This brand is already a hit with mobile casino fans – so with this on the go, they will only soar in popularity.
Pocket Fruity currently has an ad campaign on TV. Here they are giving their £10 no deposit bonus a boost that players can get just for registering as well as outlining their main offers.
Mr Green has had a very successful campaign featuring the man himself. Known as the gentleman of casino’s this mysterious character has drawn loads of mobile casino fans and there has obviously been some serious cash spent on their recent campaign.