Rocky Gap Casino, situated in the Cumberland Mountain Range in Maryland, will use the new Mobile Enrolment to enhance their overall guest experience.
The casino is in a beautiful setting, with scenic views all around. The casino resort has recently added Playersoft’s new Mobile Enrolment to the already extensive list of amenities. The system works to make the process of enrolling with the casino a lot easier. Instead of having to go to the front desk to go through the initiation process, players can now do it wherever they are. Players will be asked to scan their US driver’s license on a specialised iPod touch, which will register them with the casino. There will be staff in various convenient places around the casino, so players can sign up wherever they are.
Tony de Leon, the president of Playersoft said the following, “It’s gratifying when a property like Rocky Gap understands the competitive edge they embrace by utilizing a platform like Mobile Enrolment. The system dovetailed with their casino marketing system, as well as their entire philosophy of creating a trouble free, easy going approach to the guest experience.”
Enhanced Customer Relations
The new technology allows the casino personnel to get more involved with their customers on a personal level. De Leon said “Mobile technology is doing more for casinos than tracking players,” says de Leon. “It’s creating a new age of personal service in the gaming industry.”
The fact that the system is run from an iPod touch makes the entire process easy, lightweight and portable. “We’ve been casino operators ourselves,” says de Leon. “Through our experience in Las Vegas resorts and Native American gaming operations, we know the importance of making the casino player’s visit convenient and hassle free regardless of a property’s size.”
Benefits of the Technology
The system is not just in place to give players an enhanced experience, there is also a more direct gain for the casino. For one, players can get betting on casino games quicker, and it takes less man hours to sign everyone up initially. Also, the casinos can benefit from the identification of players and their casino gaming preferences.
“The system is a powerful mobile application with a straight forward and easy to use interface,” says Hunter Hunstock, Vice-President of Technology, “It’s really satisfying when a client uses the product at one property, then comes back for more.”